“I have purchased this lipstick at least four times,” one reviewer wrote.Īnother added, “The ‘almost lipstick’ is exactly that – you feel as though you have made a bit of effort and you have some color on your lips, but you don't need to be looking in a mirror when you apply or worried after you have a drink that it's all come off or leaving a weird rim around your mouth!' Reviews online for “Black Honey” are similarly positive, where it has been recommended by 95% of shoppers and boasts an average 4.7-star rating. It looks like I'm not wearing anything, but I'm actually wearing lipstick. Meanwhile, Clinique global ambassador and Game of Thrones actress Emilia Clarke even gave the lipstick a try, saying, “It looks really scary and like it might turn my lips black, but.It's amazing. Nogueira's video has been viewed over 11 million times and has 2.2 million likes. She went on to demonstrate the color on her own lips before adding, "It looks good on everyone." "I'm gonna be completely honest, the demographic that purchases this is usually a mature older woman, so to see a younger woman using it on TikTok is so interesting to me," Mikayla said. Makeup influencer Mikayla Nogueira said she was “completely shocked” when the product first went viral as she used to sell "at least one of these a day" when she worked at Ulta. Many videos on TikTok show just how well the product works in action. "Black Honey" can also be worn alone or under or over another lip color to enhance it or get a completely new shade.
PURPLISH RED LIPSTICK ON DARK SKIN SKIN
It totally depends on your skin tone.Ĭarolyn Dawkins, senior vice president and global chief marketing officer at Clinique, told CNN Business that "Black Honey" was dubbed the "black turtleneck for the lips" back when it first launched thanks to its ability to complement all skin tones. The lipstick's "chameleon-like ability" to flatter all skin tones while looking totally different on everyone is truly something you have to experience for yourself because I've seen people on whose lips "Black Honey" looks purplish while looking more mauve or even somewhat coral on others. It’s functional, yet so desirable,” says Janet Pardo, senior vice president of product development. It makes your teeth look whiter, it makes your lips look gorgeous, and it’s very forgiving – you don’t even need a mirror when you put it on. “Editors, celebrities, and everyone loved – and still loves! – ‘Black Honey’ because it’s flattering on everyone. The wear is closer to a gloss than a lipstick.
The texture is a creamy and balmy base that instantly melts into the lips, enhances their color, and sits beautifully while also being incredibly hydrating and softening, thanks to the inclusion of plenty of emollients and oils. It can be described as “the best version of what you already have, and it works for every skin tone.” How? The product has a perfectly combined mixture of blue, red, and yellow pigments. “Black Honey” is a deep, dark raisin color, but it transforms into a sheer mauve/purplish veil the second it's applied to the lips. The cult product had a second breakthrough moment in 1989 when it debuted in its current form: Almost Lipstick in “Black Honey” in a beautiful long bullet packaging that's easier and more hygienic to use. When Black Honey was originally launched 50 years ago, it was sold in a little glass pot like a jar of honey, hence its name. Where It All Beganīlack Honey was launched back in 1971, in an era when everyone had disco fever and loved bright colors, flashy fashion, and unique lip colors that made the entire look stand out even more. So let's get started from the very beginning. I will also give you a list of 10 dupes for “Black Honey” that you can purchase in case you can't find the original. It didn't take long for beauty lovers to spark a sales rush, which naturally led to “Black Honey” being sold out pretty much everywhere.īut, worry not! In this article, I will talk a little bit about the famous Almost Lipstick lipstick, what makes it so popular, and how it looks on different skin tones.
This is how Clinique's Almost Lipstick in “Black Honey,” a decades-old product, has found its wave of fame after receiving Gen Z's stamp of approval in the form of 20+ million views of the BlackHoney hashtag on TikTok.
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